A day in this work
You work out who a product is for and how to reach them: research, campaigns, pricing, social media and the numbers behind them.
Ways in
- BBA, B.Com or any degree (3 to 4 years)
- MBA or PGDM in marketing
- Start in digital marketing or sales and grow
After Class 10
Commerce or Humanities and arts or Any stream
Entrance exams to know
- CUET-UG
- IPMAT
- CAT, XAT and other MBA tests
Years, cost and pay
- Years of study
- 3 to 5
- Whole-course cost, government or aided
- under ₹2 lakh
- Whole-course cost, private
- ₹8 to 25 lakh
- Typical starting pay
- ₹3 to 6 lakh a year
Indicative bands from the pilot dataset (0.1 (pilot), 19 September 2026). Real fees and pay vary a lot by college, city and year. Check the official sites below.
No college, coaching institute, lender or study-abroad agent pays to appear on these pages. Pathways takes no money from them.
Outlook, and how AI is changing this work
Outlook: Changing fast. AI is changing much of the daily work.
AI writes drafts and buys ads. Understanding people and building a brand they trust is the lasting part.
Try this week
Choose a local shop, work out who its best customers are and suggest one poster or reel to reach them.
Check the facts yourself
These are official sites. Exam names, dates, fees and rules change every year, so confirm them there. Each link opens in a new tab.
Careers close to this one
See how well this fits you
Discovery in the app takes about eight minutes and gives each of these 52 careers a fit score from your own answers. It is free during the pilot, and nobody is asked for an email address or a phone number. Students under 18 need a parent or guardian to agree first, and children under 13 cannot join yet.