A day in this work
You grow businesses online: search, social media, ads, email and the analytics that show what worked. Easy to start, hard to master.
Ways in
- Any degree plus certifications and real campaigns
- Internships at agencies and startups
- Freelancing for small local businesses
After Class 10
Any stream
Entrance exams to know
- None required
Years, cost and pay
- Years of study
- Months to 3 years
- Whole-course cost, government or aided
- under ₹2 lakh
- Whole-course cost, private
- ₹2 to 8 lakh
- Typical starting pay
- under ₹3 lakh a year
Indicative bands from the pilot dataset (0.1 (pilot), 19 September 2026). Real fees and pay vary a lot by college, city and year. Check the official sites below.
No college, coaching institute, lender or study-abroad agent pays to appear on these pages. Pathways takes no money from them.
Outlook, and how AI is changing this work
Outlook: Changing fast. AI is changing much of the daily work.
AI writes and places ads. Strategy, creativity and measuring honestly are where people add value.
Try this week
Offer to run a local shop's social page for a month and track what brings customers in.
Check the facts yourself
These are official sites. Exam names, dates, fees and rules change every year, so confirm them there. Each link opens in a new tab.
Careers close to this one
See how well this fits you
Discovery in the app takes about eight minutes and gives each of these 52 careers a fit score from your own answers. It is free during the pilot, and nobody is asked for an email address or a phone number. Students under 18 need a parent or guardian to agree first, and children under 13 cannot join yet.